Moleskine, the notebook, writing tools and accessories brand, has partnered with XY Retail as its unified commerce technology partner to support the global expansion of its direct-to-consumer (DTC) retail strategy.

Traditionally focused on wholesale distribution, Moleskine is now investing in physical retail, with plans to expand its store network across the UK, the US, Germany, France, Italy, Hong Kong, Singapore, China and Japan.

XY Retail will provide the technology platform underpinning this shift, delivering consistent operations, real-time visibility and scalable retail infrastructure across multiple markets.

Given Moleskine’s small store formats, inventory accuracy and intelligent replenishment are critical. As part of the rollout, XY Retail will implement advanced stock replenishment and real-time inventory visibility to optimise product availability, reduce stockouts and support efficient operations, despite limited back-of-house space, as the brand scales towards hundreds of stores globally.

Joanna Onland, Chief Commercial Officer, Moleskine, said: “This partnership is a key step in strengthening our direct relationship with customers around the world. As we expand our physical retail presence, we need a technology partner that understands global scale and precision in smaller store environments and still gives the customer an excellent customer journey.”

Susan Jeffers, Chief Executive Officer at XY Retail, added: “We’re excited to support a brand entering a new phase of global retail growth. This partnership shows how a unified Retail OS can power physical retail expansion beyond fashion, enabling premium brands to scale with intelligence and confidence.”