French Connection Group has announced a long-term agreement with G-III Apparel Group to develop and distribute menswear, womenswear and selected accessories across North America.

The agreement, which comes into effect on 1 February 2026, will see G-III use its market expertise and established North American retail relationships to accelerate French Connection’s global expansion, rather than the brand making a direct entry into the market.

G-III Apparel owns brands including DKNY, Donna Karan, Karl Lagerfeld and Vilebrequin, and licenses more than 20 names in global fashion, such as Calvin Klein, Tommy Hilfiger, Levi’s, Champion and Converse.

French Connection said the partnership marks a major milestone in its growth strategy under its owner, MIP Holdings.

Apinder Singh Ghura, Chair of French Connection Group, said: “Since takeover in November 2021, we have focused on revitalising French Connection and positioning it for long-term success.

“We are delighted to partner with G-III to advance this strategy and are confident in their ability to unlock meaningful opportunity for French Connection in North America. This agreement builds on our global momentum and reflects our commitment to expanding the brand’s reach and relevance,” he added.

Morris Goldfarb, G-III’s chairman and chief executive, commented: “Expanding our portfolio of strategic licenses remains central to our growth strategy. This partnership leverages our scaled infrastructure and proven strengths in design, sourcing, and distribution to extend the brand’s legacy and deepen its connection to today’s consumer.”