Topshop has announced the rollout of its dedicated European website, eu.topshop.com, launching in 23 EU countries, including France, Germany, Italy and Spain.

Built on Shopify, the new site brings Topshop’s digital world to European customers, creating a faster and more seamless way to experience and shop the brand. From curated edits to campaign storytelling, the standalone site offers a dedicated destination designed to bring the best of fashion to everyone. 

Michelle Wilson, Managing Director of Topshop and Topman said: “We’re excited to bring Topshop directly to our European customers. Topshop is already available worldwide on ASOS.com, but this new site gives our community access to our full brand experience.”

Eu.topshop.com is available in Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Romania, Slovenia, Slovakia and Spain.

“Customers can get access to the latest collection, shop bestsellers, browse our curated edits or sign-up to our newsletter to stay up-to-date with fashion moments and product launches. We’ll be adding new features to the site every month to make the experience even more engaging and convenient,” added Wilson.

In the UK, Topshop is due to launch in 32 John Lewis stores, with Topman in six of the stores, next month (February 2026).