Ecommerce and logistics specialist Staci has secured a significant contract with Waldencast Brands – owner of beauty brands Glaze, Whind and Coats, to support the group’s expansion across the UK and EU.

The partnership, which launched in August 2025, will support Waldencast Brands’ strategy to build a global beauty and wellness platform, focused on creating, developing and scaling responsible, conscious brands.

Under the agreement, Staci will provide real-time operational visibility across Waldencast Brands’ fulfilment network, with dashboard-led reporting designed to give ongoing insight into inventory performance. This spans the full journey from goods-in through to the identification of fast- and slow-moving lines, helping optimise stock levels and reduce storage costs.

As Waldencast Brands’ portfolio continues to grow, Staci will also support forecasting for new product launches and promotional activity, including social-commerce driven campaigns on TikTok and other platforms, helping to ensure orders are fulfilled and dispatched on schedule across both B2B and DTC channels.

Ben Adam, Head of Operations at Waldencast Brands, said: “As Waldencast Brands continues to scale, we needed a partner who could maintain tight control over stock, order despatch, and accuracy, while also contributing practical and creative ideas. Staci has given us confidence that these core operations are in capable hands, while helping us explore innovative approaches.

“The transition has been seamless, and the set-up phase was delivered promptly and efficiently. The first two months since go-live have run smoothly, supported by careful planning on routing and retailer specifications across both our B2B and DTC operations. We look forward to building on this partnership as Staci helps drive the next stage of our growth,” Adam added.

Wayne Chapman, CEO at Staci, said: “We’re excited to partner with Waldencast Brands and support its growth across global markets. At Staci, we bring together expertise and technology to create fulfilment solutions that keep operations running smoothly and efficiently. Working closely with the Waldencast Brands team, we’re committed to delivering precise, innovative, and collaborative support to help their brands thrive.”