thelittleloop, the UK’s first aggregated garment circularity platform, has appointed Gwynn Milligan as a Non-Executive Director, as the business enters a new phase and prepares to expand from kidswear into adult fashion in 2026 under the Lloop brand.

Founded on the belief that circular fashion should be effortless and rewarding for both brands and customers, thelittleloop has built a shared resale ecosystem that enables leading clothing brands to collaborate on seamless resale experiences, without compromising on quality or brand integrity.

As the business prepares for its expansion beyond kidswear, the appointment of Milligan adds deep retail expertise and a nuanced understanding of what brands need to succeed in today’s challenging trading environment.

Milligan (pictured left) is an accomplished retail leader and Non-Executive Director with more than 25 years’ experience across fashion, ecommerce and consumer brands. Formerly CEO of JoJo Maman Bébé, she led the business through a period of significant growth across the UK and international markets.

Through GM Board Advisory, she now supports purpose-driven businesses with strategy, governance and sustainable commercial growth.

“We’ve spent years building the infrastructure for true garment circularity – one that truly works for brands and for customers,” said Charlotte Morley, Founder and CEO of thelittleloop. “Gwynn’s experience and understanding of what drives both commercial success and customer trust will help us scale responsibly, while remaining alive to the needs of our brand partners.”

Commenting on her new role, Gwynn Milligan said: “What excites me about thelittleloop is its potential to redefine the relationship between brands and customers. It’s not just about sustainability – it’s about creating smarter, more connected and responsible retail experiences that reward everyone involved.”

“Having someone who truly understands the pressures and priorities of our brand partners will be transformative. Gwynn bridges the worlds of established retail and its shift to sustainability, which is exactly where thelittleloop lives,” Morley added.