Sitoo, the leading POS and Unified Commerce platform, and Bloomreach, the agentic platform for personalisation, have announced a new partnership to help retailers deliver connected, relevant and more personalised omnichannel shopping experiences.

The combined capabilities of the new partnership will allow store teams to access to richer customer insights in real-time. Using this data and intelligence, staff can deliver more informed and connected customer service to enhance each shopper’s buying journey.

“Sitoo connects all stores and online sales in real-time, [making] it simple for retailers to work smarter, serve customers better and grow with technology,” said Jens Levin, CEO & Co-Founder of Sitoo.

He added that by working with Bloomreach, it would “take personalisation off the web and into the full shopping experience” to ensure every shopper “sees the right offer, product or service, whether they’re browsing online or in-store.” 

“Our partnership with Sitoo is a major step forward in bringing limitless personalisation to every touchpoint,” Rachel Fefer, Global VP Strategic ISVs & AMER Partnerships at Bloomreach, commented.

“By unifying data and insights online and in-store, retailers can deliver smarter recommendations, more consistent experiences and moments that feel personal – without ever feeling intrusive,” she added.

Earlier in December, Sitoo announced that it had been recognised by Gartner in its 2025 Market Guide for Unified Commerce Platforms.

Personalisation was a core capability recommended by the report, which said that platforms which “facilitate seamless, personalised and touchless shopping journeys” are “crucial for meeting evolving customer expectations and differentiating brands.”

“Retail is evolving faster than ever – and we believe the future belongs to retailers who embrace flexibility, intelligence, and innovation.”

Jens Levin, CEO & Co-Founder, Sitoo

“Our mission has always been to give retailers and store teams the tools they need to create flowing, unified experiences that connect every corner of retail and make shopping hassle-free and stress-free,” Levin added.