The Entertainer has delivered another year of strong growth in the UK and internationally, following continued investment in its store estate, online innovation and ‘Toy-Box’ commercial partnerships.

“2025 has been a milestone year for The Entertainer. We’ve grown our UK retail sales by more than 20% for the second consecutive year while also advancing internationally through wholesale, concession and franchise channels,” commented Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer.

In 2025, the business transitioned to an Employee-Owned Trust, becoming the UK’s second-largest employee-owned retailer, alongside expanding its physical footprint through a series of new store openings and refurbishments.

The retailer has also rapidly expanded its ‘Toy-Box’ B2B2C business, adding 2,000 in-store concessions through Tesco Express, and rolling out full toy category concessions across six pilot location for British Garden Centres, TGJones and Hobbycraft. As a result, The Entertainer now has products in more than 3,000 locations across the UK.

Internationally, the retailer continued to reset its franchise business, focussing on prime malls across 18 countries and driving growth through concessions and wholesale. The UAE has been at the forefront of this strategy, with The Entertainer’s launching its first toy category concessions in partnership with Carrefour, with a rollout to more than 100 stores anticipated during 2026.

The business has also significantly expanded its online dropship range to more than 4,000 lines, which is expected to deliver a three-fold increase in associated revenue in the year ahead.

Further enhancing convenience, The Entertainer extended its click & collect proposition by launching the UK’s first national toy retailer partnership with Deliveroo, enabling rapid delivery nationwide.

“The business has delivered greater convenience for customers by investing in our purchase and delivery options and broadened our product range to appeal to an even wider audience, all whilst focusing on great quality toys at affordable prices,” added Murphy.

“With renewed colleague energy and commitment following our transfer over to an Employee-Owned Trust, The Entertainer is in a strong position to build on this growth as we head into 2026.”