Customer feedback and insight solution TruRating has partnered with retail operations platform Zipline to bring the voice of the customer directly into daily retail operations.

By surfacing TruRating’s customer-informed insights directly within Zipline’s operational platform, store managers can see how their store is performing from the customer’s perspective and receive actionable guidance on how to make improvements within the flow of work.

“Retail leaders are hungry for direction that drives results,” said Georgina Nelson, CEO & Founder of TruRating. “By bringing real-time customer insight into Zipline, we’re giving managers a simple, focused view of what’s working – and where to act.”

TruRating says it has one of the industry’s most representative customer data sets, collecting more than 1 billion insights from customers worldwide and hearing from 88% of in-store shoppers and 53% of online shoppers via its feedback platform.

“Zipline exists to help stores execute better, and that means putting the right information in front of teams at the right moment,” said Eric Jeng, Senior Product Manager, Integrations at Zipline. “This partnership delivers exactly that: simple, customer-driven signals that help managers stay focused, aligned, and confident in their daily decisions.”

In September, Footasylum announced that it had chosen Zipline to unify store communication and task execution across 63 UK stores. Commenting on the partnership, Shannon Osman, Head of Retail at Footasylum, said: “This platform is a game changer for our store teams: streamlining communication, improving visibility, and making it easier than ever to deliver an exceptional customer experience.”