Italian jewellery brand, Damiani, will unify its store operations and client engagement on a single, cloud-based retail platform from XY Retail as part of its continued international growth strategy.

Leveraging XY Retail’s Point Of Sale (POS) and Retail Operating System (Retail OS) affords Damiani real-time visibility and centralised control across its global network, ensuring the brand can uphold its boutique experience across every location. 

It also helps Damiani showcase the history and craftsmanship behind each of its jewellery pieces with serialisation. Each serialised item of jewellery carries a unique digital identity, tracing its full lifecycle, from creation to sale to after-sales care, across all stores and systems. This not only ensures authenticity, but improves more precise inventory visibility and enables seamless client service worldwide. 

“Damiani is a Maison where every creation carries history, craftsmanship, and emotional value,” said Susan Jeffers, CEO of XY Retail. “Supporting a brand of this calibre requires technology that is invisible yet impeccably precise.”

“With XY Retail, Damiani’s store teams can deliver a truly bespoke client experience, while the platform ensures absolute control, authenticity and consistency across the globe,” Jeffers added. 

“It is essential that our boutiques remain aligned in experience and excellence,” a spokesperson Damiani Group said, adding that the solution provided “a unified foundation that adapts to each region while preserving the brand’s identity” so its could “serve clients with consistent attention to detail and warmth.”