Online marketplace Gumtree has announced a multi-year partnership with ShipStation, implementing its API to integrate delivery functionality and allow sellers to easily ship products directly via their website. 

For the first time, sellers can manage delivery directly within Gumtree through its integration with ShipStation’s API, which provides a single connection to a wide range of carriers, enabling carrier performance management and allowing for automated label creation and real-time tracking.

These capabilities reduce friction for both buyers and sellers, giving buyers greater confidence through reliable delivery and tracking services, while helping sellers reach more customers with flexible delivery options. 

Announcing the partnership, Kim Faura, Joint Managing Director at Gumtree, said: “ShipStation’s expertise in advanced technology, logistics and carrier management will ensure our customers experience smooth and efficient transactions that transform how people buy and sell on the platform.”

The marketplace has announced new technology partnerships, including Mangopay and delivery provider Evri, as it transitions from a primarily offline service into a fully transactional online platform.

Kelly Vincent, Chief Product Officer at Auctane, ShipStation’s parent company, added: “As more consumers embrace recommerce and marketplaces become the go-to destination for buying and selling pre-owned items, our API empowers platforms like Gumtree to offer seamless delivery experiences. This drives customer engagement and loyalty while simplifying operations and supporting business growth.” 

According to data from Retail Economics, the recommerce sector is projected to reach £12.4 billion in the UK by 2028, as more consumers choose to buy and sell pre-owned items online.