Ocado Ads has partnered with Epsilon to enhance its Retail Media Network (RMN) offering, helping brands and third-party advertisers achieve precision targeting while extending their reach across a wider range of off-site environments.

Powered by COREid, Epsilon’s identity resolution platform, the new capabilities will give advertisers using Ocado Ads more control in reaching, engaging and connecting with customers.

“This partnership reinforces our commitment to putting real control in the hands of advertisers,” said Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads. “By bringing digital media, data and retail execution together, we’re making it easier for more brands to participate and for shoppers to connect with the brands that matter to them.”

The partnership with Epsilon will allow Ocado Ads to will further leverage its robust grocery data set, enabling brands to extend their reach beyond Ocado’s properties, including off-site web and connected TV / audio, such as Netflix, Disney+ and Spotify.

Epsilon’s COREid also brings closed-loop measurement, allowing advertisers to tie investment directly to sales performance, supporting incrementality and faster optimisation to improve ROAS and campaign performance.

“The focus is on enhancing the entire shopping experience and driving incremental value for brands and shoppers, delivering on the full promise of retail media,” commented Tim Frankcom, President of Europe & APAC at Epsilon. “Together, we’re giving brands a single, powerful route to real, verified shoppers across every screen; it’s retail media without any guesswork.”