Shop price inflation fell in November as early Black Friday promotions helped push prices down, according to the latest British Retail Consortium (BRC) and Nielsen IQ (NIQ) monitor.

Data covering 01-07 Nov 2025 showed overall shop price inflation decreased to -0.6% year-on-year (YOY) in November, down from +1% in October.

Food inflation eased to +3% YOY, down from +3.7% in October. Fresh food inflation also dropped to +3.6% in November YOY, compared with annual growth of +4.3% in October. Ambient food price rises slowed to +2.4% year-on-year, down from growth of +2.9% in October.

Helen Dickinson, Chief Executive of the BRC, said: “Black Friday deals began earlier than normal as competition between retailers hit fever pitch. Savvy shoppers picked up some great deals across health and beauty, electricals and fashion.”

“With Budget uncertainty behind us, retailers are hoping that consumer confidence rebounds in this crucial trading period, and they will continue doing everything they can to keep prices down and help customers’ money go further this Christmas.

Helen Dickinson, CEO, BRC

“Headwinds in the new year include rising employment costs, which are likely to filter through to prices. This could shake already weak consumer confidence and present further challenges for consumers in the year ahead,” Dickinson added.

“It’s good news for shoppers that price increases are slowing but inflationary pressures still remain, in particular within food,” commented Mike Watkins, Head of Retailer & Business Insight at NIQ. “The UK retail market is very competitive, so retailers will need to keep any price increases as low as possible in the run up to Christmas, in order to entice shoppers to spend.”

Data released by the Office for National Statistics (ONS) in mid-November showed UK inflation eased in October for the first time in five months, dipping to +3.6%, down -0.2 percentage points since September (+3.8%).