Uncertainty about today’s Autumn Statement has been blamed for recent subdued consumer spend, but new data shows highlights that concerns about the economy are more entrenched, creating an environment where affordability and convenience are key.

87% of UK consumers have changed their shopping habits in the past year as a result of the current economic climate, according to data from ShipStation, with shoppers increasingly searching for discounts, shopping second-hand, and turning to online channels to find better value.   

Second-hand shopping gains momentum

Nearly nine in ten consumers now buy second-hand items in some form, as pre-owned products shift further into the mainstream of the UK shopping landscape. Overall, 23% of consumers report buying and selling second-hand more frequently than last year, as recommerce moves from trend to strategy for those looking to earn or save money. 

The usual generational discrepancies apply with younger age groups leading the recommerce charge. Gen Z and Millennials are particularly active, with 31% and 28% respectively buying and selling recommerce products more often this year.

“Consumers are making deliberate choices to stretch their budgets and find value in pre-owned products,” said Kelly Vincent, Chief Product Officer at Auctane, ShipStation’s parent company. “Retailers that embrace recommerce and dependable fulfilment will resonate with shoppers while standing out this peak season.”

Peak season spending steadies, but caution persists

While most consumers have changed their shopping habits, their peak season spending plans remain relatively stable. Around 35% expect to keep budgets steady, 25% anticipate a moderate increase, and 21% foresee a moderate decrease. Baby Boomers are the most consistent spenders, while Gen Z and Millennials showg greater fluctuation, reflecting cautious optimism.

More than two-thirds (67%) say lower prices or better discounts are the most influential factors when choosing between major ecommerce platforms and smaller retailers. Nearly 40% also emphasise the importance of smooth payment and returns.

“Delivery has become more than a logistical step, it’s a key part of the shopping experience,” commented Vincent. “With shoppers entering this peak season more selective than ever, prioritising value, reliable delivery and a smooth shopping journey, retailers that combine speed, transparency and competitive pricing will capture sales and build long-term loyalty.”

Delivery decisions make or break purchases

Delivery continues to be a decisive factor for UK shoppers, directly influencing whether they complete a purchase or abandon their basket. High fees are the leading deterrent, with 61% saying they would avoid a retailer because of costly shipping. Late or delayed deliveries are also a major frustration, affecting nearly half of shoppers, while 30% cite poor tracking and lack of delivery updates.

Younger shoppers, particularly Gen Z and Millennials, are more flexible: over a third of each group say they are willing to pay extra for faster or more reliable delivery, valuing speed and certainty. By contrast, Baby Boomers and Gen X remain highly cost-conscious, with 43% of Baby Boomers unwilling to pay anything for speed and almost 40% of Gen X preferring the cheapest delivery option regardless of timing.

This generational divide underlines the challenge for retailers: offering fast, reliable delivery without alienating price-sensitive shoppers.