Levi Strauss & Co (LS&Co.) has shared details of a range of new AI tools developed to support its business function, staff and customers.

Its integrated agentic AI orchestration platform built around a single super agent, will simplify and automate task-oriented work across the business.

Developed in-house, the agent is built on an agentic framework embedded within Microsoft Teams and powered by Azure, integrating multiple AI powered sub-agents deployed across IT, human resources and operations and other functions.

It will act as an intelligent intermediary, drawing on the strengths of each specialised agent with the aim of delivering better support, insights and automation throughout the business, making complex and repetitive work more efficient and accessible.

The super-agent is currently being built and tested and will be rolled out in early 2026, with expansion to global offices throughout the year.

“AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work — from our stores to our corporate offices,” said Michelle Gass, President & CEO, Levi Strauss & Co. “As we roll out these tools in 2026, our teams will gain faster access to information and insights that help them work more efficiently and ultimately serve our fans better across every channel, every day.”

“Expanding the impact of AI to different roles and building custom agentic solutions are core to being a frontier firm,” says Nick Parker, Microsoft Chief Business Officer and President of Worldwide Sales and Solutions.

Personalised styling on the Levi’s App

LS&Co. has also launched Outfitting, a personalised styling feature on its mobile app.

Also created in-house, Outfitting leverages existing integrations with inventory data, aggregated purchase history, browsing behavior and product imagery to train its outfit generation model building on prior innovations like its hero image recommender and computer vision tagging.

LS&Co. says the model uses product attributes, images and historical outfit combinations to generate new looks. Outfitting updates daily, taking note of what fans often buy together and prioritising recent trends. It also integrates business rules, seasonality and input from its site merchant team so that the model can adjust its recommendations based on the time of year and fashion guidelines.

Outfitting is live on the Levis app in the U.S., Canada and some European markets. New features, such as event specific outfit suggestions as well as a dedicated consumer-facing AI assistant, will be rolled out in 2026.

AI assistant for store teams

The company is also rolling out STITCH, an AI assistant for store employees, to 60 U.S. locations following a successful pilot program.

Designed to ensure that a stylist never says “I don’t know” when a shopper asks a question, STITCH provides Levi’s store teams with on-demand access to product information, operational procedures and training materials through a mobile app.

Store employees can ask questions on a range of topics, from product details to operational procedures, to answer questions from customers, provide curated and personalised advice, and work more efficiently across all tasks, thereby freeing up more time to connect with consumers.

The initial idea for STITCH was developed during an internal hackathon. Working with Google Cloud, the internal team progressed it into a functioning app and began piloting it across 10 stores. 

The tool is now being used in 60 U.S. stores ahead of the Christmas holiday season, with plans for a broader rollout in 2026.