Marks & Spencer has become the first UK brand to join Circulose as a scaling partner, integrating its next-generation material into select products.
M&S will use CIRCULOSE® – a material made of 100% textile waste – in the production of selected products, accelerating its move towards to circular design.
CIRCULOSE® is produced through a patented process that transforms discarded textiles, including production waste and textiles that can no longer be resold or used, into a high-performance material.
“By integrating circular materials into our sourcing strategy, we will be reducing reliance on virgin fibres, cutting waste, and helping to build a fashion industry that’s fit for the future.”
Katharine Beacham, Head of Sustainability and Materials in Fashion, Marks & Spencer
“Partnering with Circulose allows us to put the concept of circular design into action and will be an example of how the industry can move from small-scale pilots to incorporating next-generation materials at a greater scale,” added Beacham.
Commenting on the collaboration Jonatan Janmark, CEO of Circulose, said: “We’re thrilled to welcome M&S as our first Scaling Partner in the UK. Their leadership in sustainability and commitment to circular fashion plays an important role in accelerating adoption of next-generation fibres.”
Janmark said its partnership with M&S was one of several the businesses was developing with leading global brands with more set to join soon.
Retail Rewired 
Leave a comment