Debenhams Group – home to PrettyLittleThing, boohoo, boohooMAN, Karen Millen and Debenhams – has rolled a new AI solution to help manage sales, stock and pricing more effectively across its brands.
The technology enables faster, data-driven decision-making during the busiest trading period of the year. By combining information on stock, pricing and promotions, it gives teams a clearer view of demand and performance, allowing them to react more quickly as shopping patterns shift through the season.
The new agentic AI solution, created in partnership with Peak, is the latest step in the Group’s investment in innovation to improve efficiency and agility. It can predict and guide decisions – and act on them autonomously – freeing up merchandising teams and increasing the speed and accuracy of decisions across brands.
“As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience. This technology will transform how we manage stock and pricing – especially during the busy festive season – and help us continue to deliver great value and service across all our brands.”
Dan Finley, CEO, Debenhams Group.
By providing teams with richer insights and enabling more timely decisions, the approach is strengthening planning and coordination across the Group in the run-up to Black Friday and the festive shopping season.
Commenting on the partnership Richard Potter, CEO of Peak, said: “The future of retail belongs to intelligent AI systems – ones that will optimise decision making and take action alongside the business team. By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.”
Debenhams Group began working with Peak in June to explore how AI could enhance product pricing and promotions.
Retail Rewired 
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