PayPal is expanding its offering, adding new unified payment experiences for customers with the launch of in-store payments via new PayPal Debit cards, as well as its first-ever loyalty programme, PayPal+.

PayPal cards marks a major step in PayPal‘s transformation towards omnichannel payments. Offering customers more value and flexibility, the new cards will link directly to the PayPal wallet, making it easy for shoppers to track their spending. It will also be available via the PayPal app, enabling contactless payments to be made in-store via smartphones.

“For years, millions of people have trusted PayPal when they shop online or on their phones. Now we want to bring everything they love about PayPal online to the High Street,” Tamer El‑Emary, GM of PayPal UK, commented.

“We’ve reimagined our products into one unified solution, offering the smarter way to pay both online and in-stores,” said Diego Scotti, GM of PayPal’s Consumer Group.

PayPal Debit Cards will also link to its new loyalty scheme, PayPal+, allowing customers to earn 10 times the points on everyday purchases.

Now available to ~30million customers in the PayPal app, PayPal+ lets shoppers earn points across online and in–store purchases, as well as on Buy Now Pay Later transactions. The tiered scheme allows customers to trigger new loyalty perks as they reach certain spending thresholds.

“With PayPal+, we’ve flipped the script on loyalty, [with] more ways to get rewarded for everyday spend, including Buy Now Pay Later. This will redefine what value looks like with every payment,” Scotti added.

Starting at a Blue tier, consumers qualify for Gold and Black tiers as they earn more points, with each tier recognising loyalty with bigger rewards. Gold and Black tier members, for example, receive points worth up to 50% more at the checkout, along with access to VIP experiences and other exclusive perks.