Pet food subscription business, Tails.com, will partner with delivery platform Metapack, to refine its fulfilment processes for faster shipping and power improved conversion rates at the checkout.  

Founded in Richmond in 2014, Tails.com now delivers tailored nutrition to thousands of dogs every month. Using data, including a dog’s breed, age, activity level and health needs, it creates kibble blends tailored to the personal needs of each pup.

As part of its commitment to offering data-driven services and a customer-first approach, Tails.com will partner with Metapack to give customers more shipping choice and price transparency at the checkout.

Equipped with real-time data and operational insights powered by Metapack, the pet food business can refine its fulfilment processes for faster shipping, while reducing failed deliveries and improving conversion rates.

“Streamlining our tech stack with Metapack’s capabilities has improved our visibility across the entire distribution journey – from fulfilment through to final delivery,” said Maxime Thomas, Head of UK Operations at Tails.com.

“Metapack’s enhanced insights drive our data-driven decisions to proactively address issues. As a result, we can ensure the accuracy of our delivery promise to consistently uphold a customer-first experience that strengthens loyalty,” Thomas added.

“Delivery today is about more than logistics—it’s about creating great customer experiences,” said Emma Clarke, Senior Director of Product Management at Metapack. “We’re excited to partner with Tails.com to help make delivery a true loyalty driver, helping pet owners in the UK enjoy a seamless and stress-free service.”