Co-op Media Network (CMN) has completed its rollout of 1,000 front-of-store screens, taking the number of digital advertising touchpoints to over 15,500 across its store estate.
The new front-of-store installations – combined with kiosk, self-service, and customer-facing screens at manned tills – take the total number of screens across Co-op’s 2,300 stores to 15,871, giving it one of the largest digital advertising footprints of any UK grocery retailer.
CMN announced plans to install 300 front-of-store digital screens last October, a figure that has now increased by more than 230%.
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage Co-op’s extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026. Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector.”
Kenyatte Nelson, Chief Membership & Customer Officer, Co-op.
“We have a store located in every postal code area, and with 70 percent of the UK population within a two-mile radius of a Co-op, we’re well-positioned to deliver significant reach. Additionally, Co-op’s high shopper frequency ensures brands receive optimal visibility,” Nelson added.
CMN’s digital screens are placed either at the entrance to the store, in the store foyer, or an outward-facing window close to the entrance.
“In-store screens continue to be one of the most effective ways for brands to reach shoppers at the point of purchase, and this expansion strengthens our ability to deliver real commercial impact for clients,” commented Lee LeFeuvre, Chief Client Officer, at SMG – Co-op’s retail media network partner.
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