Image credit: MACH Alliance. Amanda Cole, MACH Alliance EBM & CMO at Bloomreach, and Jason Cottrell, MACH Alliance President & CEO of Orium, speaking at London’s MACH X

The MACH Alliance and 45 enterprise technology providers have committed to building the “Agent Ecosystem” – an interoperable, composable environment in which SaaS and AI-native tools connect to create one of the first ‘true’ agentic AI ecosystems.

Championing composable tech architecture – and the belief that the coming “Internet of Agents” will not emerge from a single vendor’s platform – the MACH Alliance’s Agent Ecosystem will be built upon best-of-breed development principals.

Turning interoperability into impact

The Agent Ecosystem will develop an interoperable ecosystem, co-creating reference architectures, operating patterns and enterprise-scale proofs that turn interoperability into impact.

The MACH Alliance is working closely with a number of key players and initiatives integral to the future of AI, including: standard bodies; hyper-scaler supporters like Amazon Web Services (AWS) and Google Cloud Platform (GCP); AI labs; emerging protocols; and open source initiatives.

Additionally, it is also working in tandem with members that are active pioneers behind standards including Agent2Agent (A2A) Protocol, Agentic Commerce Protocol (ACP) and Agent Payments Protocol (AP2).

AI will not be defined by a single agent

“While some technology providers envision a single platform to rule them all, we believe the future of enterprise AI will not be defined by a single agent, platform or vendor,” said Jason Cottrell, President of the MACH Alliance and CEO of Orium.

“It will be powered by hundreds of specialised agents working together in harmony. To get there, the enterprise community must unite now around open standards before fragmentation takes hold,” Cottrell added.

By creating the Agent Ecosystem, the MACH Alliance and its member organisations aim to prove that when vendors unite around shared standards and trust, retailers gain the freedom and flexibility to thrive in the AI era.

Uniting tech vendors to focus on delivering outcomes

“Enterprises are experiencing another rapid technology hype cycle and tech companies have an opportunity to do things differently this time,” said Amanda Cole, MACH Alliance Executive Board Member and CMO at Bloomreach.

“By focusing on delivering outcomes aligned with their clients’ tech ecosystems and business objectives – instead of emphasising their own independent differentiation – tech companies can embrace the agentic era with tangible results.”

Amanda Cole, MACH Alliance & Bloomreach CMO

In a LinkedIn post, Cole added: “We’re backing the Agent Ecosystem because the real challenge isn’t inventing new protocols. It’s proving they actually work in the wild. That means making agents interoperate across vendors, at scale, in real enterprise environments.”

A growing list of enterprise technology companies – both from within and beyond the MACH Alliance – have pledged support for the Agent Ecosystem, which will focus its early efforts on experience, customer data and commerce infrastructure.

These include AI Infrastructure Platforms, like EverWorker and Maven AGI, Cloud Enablers, Systems Integrators, including Deloitte Digital, Orium and Valtech, and ISVs, such as Akeneo, Bloomreach, Braze, commercetools, Mapp and Stripe.

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