Perfect Corp, the AI and AR beauty and fashion technology provider, has partnered with Louis Vuitton, part of the LVMH group, for the debut of the Maison’s first full makeup collection, La Beauté Louis Vuitton.

The collaboration brings AI and AR-powered experiences to consumers across 33 countries via web, mobile app, and WeChat in China, with immersive and hyper-realistic virtual try-on (VTO) technology available at launch.

The integration of VTO technology underscores the growing importance of digital innovation within the luxury beauty sector.

“For Louis Vuitton, this makeup launch is more than a product release – it is the expression of a new creative territory. By collaborating with Perfect Corp., we ensure that our customers can explore and experience this universe with a level of personalisation, realism, and innovation that reflects our commitment to excellence in every detail,” said Maria-Jose Barrera Rojas, Global VP E-Commerce for Louis Vuitton.

“With Louis Vuitton, we are proud to push the boundaries of what’s possible in virtual beauty experiences,” said Alice Chang, CEO and Founder of Perfect Corp. “This collaboration showcases the future of luxury beauty—personalised, immersive, and digitally elevated from the very first touchpoint.”