New Look has launched its first-ever loyalty programme, Club New Look, to recognise and reward customers with exclusive benefits, personalised perks and members-only discounts.

As well as a 25% off welcome reward, the loyalty scheme will offer New Look customers exclusive ‘Club Prices’, which will include weekly drops on selected full-price items.

The programme will also provide members with early access to sales and promotional events and product launches, as well as members-only prize draws and competitions.

Seen, appreciated & inspired

“Club New Look is designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired,” said Helen Connolly, CEO of New Look.

“We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally-driven, personalised shopping experience,” she added.

The loyalty scheme follows a soft-launch that saw strong initial demand, with half a million New Look shoppers signing up. The retailer aims to grow the scheme to 800,000 members by the end of its financial year.

Stronger, longer-term customer relationships

The Club New Look launch is part of the retailer’s wider strategy to build stronger, longer-term relationships with its 10million+ known customer base.

It also marks the latest milestone in New Look’s digital transformation journey, following a £30million investment announced earlier in April, which aims to power digital growth and improve CX through the use of data.

As part of this, New Look announced in July it would work with Amperity and Databricks to unify customer data across its omnichannel touchpoints to identify and engage high-value customers, and increase conversions and customer lifetime value (CLV).