Manchester-based fashion brand The Couture Club has appointed fashion SEO specialists Verde Digital to strengthen its digital presence, as it looks to accelerate growth across existing and new product ranges.
Founded in 2015 the brand – sold in Selfridges and on ASOS alongside its own direct-to-consumer channel – has grown to a team of more than 50 and is focused on scaling its reach among wider audiences.
The partnership will see Verde Digital deliver on-page and technical SEO support, with a focus on building visibility for The Couture Club’s core Collection pages as well as new clothing line launches. The main aim is to increase organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies.
“We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name. Verde’s fashion SEO expertise and proven results stood out immediately, and we’re confident they will help us build the visibility we need to support our ambitious plans.”
Scott Shashua, co-founder, The Couture Club.
Commenting on the partnership, Joe Hale, founder of Verde Digital, added: “The brand’s recent evolution has really cemented its place in the space between luxury and growth, and we’re proud to be part of that journey. With our fashion SEO expertise and wider industry knowledge, we’re confident we can deliver the visibility and results needed to match their ambitions.”
In August, Paul Smith announced it was also working with Verde Digital as part of a broader cross-channel digital strategy building visibility within the premium and luxury fashion market.
Retail Rewired 
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