Royal Mail and TikTok Shop have today announced a partnership that the platform says will make it easier than ever for its sellers to get their products into the hands of customers.

More than 200,000 small businesses are already operating on TikTok Shop UK, with the platform reporting triple-digit growth in 2024. The move is described as a boost for Britain’s growing digital economy.

“Our goal is to provide British businesses with the tools they need to thrive. This partnership with Royal Mail combines our platform’s reach with a delivery network that is synonymous with trust and reliability. Together, we are empowering sellers of all sizes to reach customers across the UK more efficiently than ever before.’

Jan Wilk, Head of TikTok Shop UK

Through this partnership TikTok Shop sellers will gain access to Royal Mail’s services, including parcel collections and drop-off options at the U.K.’s largest network of parcel points. Sellers will also benefit from competitive rates, tracking, shop health protection and compensation coverage.

“We are thrilled to announce our new partnership with TikTok Shop and to support the incredible ecosystem of entrepreneurs on the platform,” said Saadi Al-Soudani, Chief Commercial Officer at Royal Mail.

“By becoming the primary carrier in the UK, we are making it easier for sellers to connect with their customers through our extensive and trusted nationwide network. This is about delivering growth for British businesses and providing the brilliant service their customers expect”

In June, the social media platform released figures showing nearly half the UK population, more than 30 million people, use TikTok on a monthly basis. SMEs on the social media channel contribute an additional £1.6 billion to the U.K. economy while supporting 32,000 jobs, according to a separate study by Oxford Economics.