British wellness brand Ancient + Brave has officially launched in the U.S. market with a dedicated direct-to-consumer (DTC) website and a partnership with Amazon, with retail availability to follow later this year.

The female-founded brand, headquartered in East Sussex and known for its collagen, blends and supplements, has achieved growth of 1,400% over the past two years, earning recognition as the UK’s fifth fastest-growing private company in 2024.

Ancient + Brave, one of the world’s highest-scoring B Corp wellness brands, says its U.S. debut marks the next chapter in its mission to shape the future of wellness by combining “ancient wisdom with modern innovation and uncompromising ethical sourcing.”

“Expanding into the U.S. marks an incredible milestone,” said Kate Prince, Founder of Ancient + Brave. “We believe wellness is the foundation to a powerful brave life, yet it’s too often overlooked. Bringing our science-backed rituals to a wider audience allows us to share this approach and our commitment to efficacy, responsible business practices, and purposeful wellness in one of the most dynamic markets in the world.”

Initially launched as a DTC ecommerce brand, Ancient + Brave has since expanded into select UK retail partnerships, including Selfridges, Planet Organic and Whole Foods Market.

Speaking at Ecommerce Expo 2025 last week, Brompton Bikes – the iconic folding bike brand – fast-growing pet brand Kavee, and family-owned British tea company Ahmad Tea shared how they have developed successful ecommerce strategies to overcome challenges and drive growth in the U.S.