Debenhams Group is taking its most popular British fashion labels to the United States, with Coast, Warehouse, Oasis, Nasty Gal and Karen Millen now available on Macy’s, Bloomingdale’s and Nordstrom online marketplaces.

Together, Macy’s, Bloomingdale’s and Nordstrom attract over 350million shoppers every month.

Debenhams says the move marks a significant step in its international growth strategy and reflects the strong overseas appetite for distinctive British labels.

The expansion is being delivered in partnership with Refined Networks, which works with fashion and lifestyle brands to scale internationally and connect with new customers through online marketplaces. The Debenhams Group brands are among more than 30 British names launching in the U.S. this year through Refined Networks. 

“Launching into the U.S. is about bringing our much-loved British fashion labels to new audiences overseas, starting with some of the most iconic department store names in the market,” said Dan Finley, CEO of Debenhams Group. “Through these partnerships, our labels will now be in front of millions of potential shoppers across the U.S. giving British fashion an unprecedented platform in one of the world’s largest retail markets.”

“The appetite we’re already seeing for our labels underlines the strength of British fashion internationally, and we’re excited to build on that momentum with our U.S. partners.”

Dan Finley, CEO, Debenhams Group

Debenhams says Macy’s launched a dedicated marketing campaign last month to mark the arrival of Nasty Gal, with both Bloomingdale’s and Nordstrom reporting immediate customer engagement across the Group’s portfolio.

This expansion forms part of Debenhams Group’s broader strategy to scale its portfolio of brands globally, using a marketplace-led model to open up access to new geographies.