B2C CRM platform Klaviyo, has unveiled new two new agentic AI solutions- Marketing Agent and Customer Agent – leveraging AI to accelerate campaign speed-to-market, enhance personalisation and resolve customer requests, all while keeping humans in the loop.

An autonomous marketing teammate

Built on top of Klaviyo’s data platform, Marketing Agent helps autonomously plan and launch campaigns in minutes, creating on-brand content, personalising every send and continuously learning without prompts.

The launch of Marketing Agent comes at a time when retailers and brands are running increasingly lean marketing and ecommerce teams, who face tighter budgets while the pressure to deliver ROI is growing.

Marketing Agent acts as an autonomous teammate, helping to takes on the heavy lifting of manual execution, allowing marketing teams to focus on creativity.

“Often, marketers dream bigger than the tools at their disposal,” said Andrew Bialecki, Co-Founder & CEO of Klaviyo. “With Marketing Agent, we’re delivering the capacity to turn bold ideas into reality and an AI partner to push creativity further.”

“It’s about turning vision into action and creativity into growth – all at the speed of AI.”

Andrew Bialecki, Co-Founder & CEO, Klaviyo

Turing conversations into conversions

According to Klaviyo’s 2025 AI Shopping Index, 63% of consumers expect AI assistants to be a normal part of online shopping by 2026.

Klaviyo’s new Customer Agent delivers 24/7 personalised AI-powered assistance to shoppers, resolving common questions, recommending products and escalating issues to a human agent with the full conversation context when needed.

As part of Klaviyo Service, Customer Agent acts as an ‘always-on’ personalised AI assistant for consumers to resolve issues, answer questions, make recommendations and offer expert on-brand advice.