FARFETCH has partnered with leading customer engagement platform, MoEngage, to unify its customer data and enhance personalisation to drive deeper shopper engagement.

As a global destination for modern luxury, FARFETCH aims to deliver unique shopping experiences and white-glove digital customer service across its sales channels and touchpoints.

Personalisation remains a key conversion driver among shoppers, with original research of 1,000 shoppers by MoEngage revealing that over a quarter (26%) want retailers to offer online personalisation based on their previous purchasing history. Meanwhile, a further 22% want brands to uniquely tailor communications based on their individual interests.

Working with MoEngage, FARFETCH will build a single, trusted view of the customer, unifying data across its owned and paid channels to create seamless and personalised buying experiences to drive campaign performance and growth.

“Our customers are at the heart of everything we do,” Matthew Hully, Director of CRM & Loyalty at FARFETCH, explained. “Partnering with MoEngage allows us to unify our data, streamline campaigns and deliver personalised experiences across every touchpoint. We’re excited about the potential for this partnership to help deepen engagement and strengthen long-term loyalty.”

“We’re thrilled to help FARFETCH strengthen customer connections and set a new benchmark for personalisation in luxury fashion,” Raviteja Dodda, CEO & Co-Founder of MoEngage, added.