Fashion retailer Steve Madden has partnered with Fivetran to unify marketing and analytics data, streamlining reporting and enabling faster, more effective campaign decisions.

The retailer utilises Fivetran to integrate data from a wide range of platforms including Facebook Ads, Google Analytics 4, Facebook Pages, Google Search Console, TikTok Ads, LinkedIn Ads, Instagram Business, and Snapchat Ads. It also leverages Fivetran’s Connector SDK to bring in custom data from additional platforms like Adform, ensuring all key performance data flows into its analytics environment automatically. 

“With Fivetran, we’re building the foundation to act on insights faster than ever before,” said Josh Krepon, President, US Direct to Consumer & Global Digital, Steve Madden. “This agility allows us to anticipate market shifts, respond to trends in real time, and continually elevate how we engage our customers.” 

By unifying these sources, Steve Madden’s marketing and analytics teams can view paid and organic performance side-by-side across all major channels, align campaign spend with engagement and conversion data, and eliminate the need for manual data pulls from multiple platforms.

This consolidated view enables the company to gain timely insights that inform targeting and creative decisions, helping its teams respond faster and more effectively to trends.  

“Steve Madden exemplifies how iconic brands are pairing creativity with data-driven precision to compete in today’s digital marketplace,” said George Fraser, CEO of Fivetran. “By unifying data from global marketing platforms like Facebook Ads and Google Analytics with niche, channel-specific platforms, they’ve built a single source of truth that empowers teams to act quickly, measure impact with confidence, and continually refine the customer experience.”