Pottery Barn, the American home furnishings retailer, has announced its launch in the United Kingdom, with customers able to buy via a dedicated UK website. A retail partnership with John Lewis will launch later in the year.

The new Pottery Barn UK site offers a “curated assortment tailored to local customers”, with shipping and delivery available throughout the country.

A portfolio brand of Williams-Sonoma, Inc, in 2024 Pottery Barn’s brand revenues were approximately US$3.2 billion. Williams-Sonoma, Inc.’s current UK footprint currently includes websites for Pottery Barn Kids and West Elm as well as two West Elm stores.

Both Pottery Barn Kids and West Elm also partner with John Lewis—and Pottery Barn will follow suit later this year. Williams-Sonoma also has a retail partnership with Fortnum & Mason, which allows the US group to be the exclusive retailer of the British brand in the United States.

UK customers will also be able to access Pottery Barn’s free interior design services by booking online consultations either in-store or in-home with members of its Design Crew.

“We’re excited to bring Pottery Barn’s timeless design and quality craftsmanship to the UK through a dedicated website that reflects our brand values and showcases our passion for incredible products,” said Laura Alber, President and CEO of Williams-Sonoma, Inc.

“For decades, Pottery Barn has stood for exceptional design and sustainability, and this launch allows us to share that heritage with a new community of customers who appreciate well-crafted and curated homes.”

To celebrate the launch, Pottery Barn will be opening a Pop-Up Shop during the month of October inside the West Elm store on Tottenham Court Road in London.