Furniture retailer The Cotswold Company posted a +30% uplift in sales in the six months ending 30 Aug 2025, as investment in customer acquisition and its digitally-led omnichannel model pays off.

Following a record performance in FY25, The Cotswold Company grew its active customer base by +21% year-on-year.

This growth was driven by investment in its product ranges, which cater towards higher-end, ‘made to last’ collections, as well as the opening of two new bricks-and-mortar showrooms in Knutsford and Harpenden.

“For several years, we have seen an increasing number of customers look for alternatives to soulless and low-quality furniture,” said Ralph Tucker, CEO at The Cotswold Company. “We’re proud to be at the forefront of the shift towards high-quality furniture that not only adds personality to any room but is also made for life.”

Investing in its omnichannel model, the furniture retailer opened an 80k sq ft distribution centre in Lichfield and bolstered its fulfilment capabilities with a fleet of 30 new delivery vehicles. Further enhancing digital experiences, it has also launched a new AI-powered tool, Searchandising, to power faster and more seamless product discovery for customers when shopping online.

“I’m delighted that The Cotswold Company’s momentum has continued into the first half of FY26, delivering a record H1 performance and significant market outperformance,” said Tucker.

“This reflects the growing strength and awareness of the brand, our value for quality product proposition, highly relevant digitally-led omni-channel model, and, above all else, the hard work of our people across the business,” he concluded.