Home Bargains’ automated distribution centre at Omega business park in St Helens is now servicing 200 stores across the UK, which the discount retailer says supports “its ambitious growth strategy.”

The Omega site handles over 25,000 pallets of stock each week, picking and dispatching almost 2million cases, equating to over 50,000 cages of stock, and over 1,000 store deliveries each week.

Home Bargains says 60% of all cases are picked through the fully automated area of the distribution centre. It says operations will continue to ramp up over the coming weeks, ahead of a short pause to focus on peak trading. The ramp-up will then resume in January 2026, with the Omega site on track to serve 312 stores by the end of that month.

Work is progressing on Home Bargains’ next development – a new distribution centre in Doncaster, planned to open in Summer 2028. Once complete, the Doncaster site will add capacity for 300+ additional stores, further supporting the company’s long-term expansion plans.

Neil Kelson, Head of Logistics at Home Bargains commented: “The Omega distribution centre is a cornerstone of our strategy to deliver greater efficiency, resilience and scalability in our supply chain. We’re proud to see it already making such a strong impact, and we look forward to building on this success as we expand towards Doncaster and beyond.”