LVMH, the luxury goods conglomerate, has announced it is working with payments platform, Adyen, to unify payment systems across its brands.

LVMH appointed Adyen in 2020, with the goal of unifying in-store and online payment infrastructures and delivering seamless, high-end customer experiences.

To date, Adyen’s solutions are live in nearly 50 of the group’s maisons around the world, spanning fashion and leather goods, hospitality, watches and jewellery, beauty and department stores.

LVMH says it is driving the adoption of best practices across its maisons – leveraging the group’s most effective initiatives and scaling them, while preserving each maison’s unique identity and standards.

“This project is part of our broader ambition to deliver a flawless customer experience, reflecting the quality of our products and the craftsmanship of our maisons. This applies not only to end customers but also to the sales advisors using the solutions. They can now focus fully on their core role – advising and supporting our clients – without having to worry about payment processing.”

Arnaud Bodzon, Group Payments Director, LVMH 

With more than 1,000 stores rolled out worldwide across Europe, APAC and the Americas, LVMH says the project’s success has relied on tailored, boutique-by-boutique support.

“Our partnership with LVMH reflects a shared vision: creating meaningful and effortless experiences for customers in the world of high-end retail,” commented Ethan Tandowsky, CFO at Adyen. “Beyond facilitating payments, we’re working together to elevate every touchpoint across LVMH’s maisons to make sure shoppers have an experience which matches the luxury goods they are purchasing.”

Speaking on the Main Stage at NRF Europe earlier this week, Roelant Prins, Adyen’s CCO noted that mobile terminals now outnumber fixed payment terminals on its platform. The tech provider has seen a 700% increase in tap-to-pay transactions in the first half of this year, while Apple Pay usage rose by 60% in 2024.