VEJA, the sustainable French footwear brand, is now live on unified commerce platform Newstore’s Omnichannel POS as the brand updates its store technology and unifies its global retail operations.

Initially launched in Denmark, Germany, and the United States, the rollout will extend to all of VEJA’s owned stores and department store concessions across France, Spain and the United Kingdom.

A key component of the deployment is the integration between the NewStore platform and VEJA’s enterprise systems. VEJA uses SAP as its ERP to manage merchandise and operations. With built-in integration capabilities and support from Syntax, an SAP-certified systems integrator, the NewStore Omnichannel POS now connects to VEJA’s SAP environment. This will enable real-time synchronisation of sales and inventory data across all channels, providing a single source of truth for the brand’s retail operations.

“With SAP as the digital core and Newstore bringing clienteling, in-store fulfilment and inventory execution into one intuitive app, VEJA now has the agility and real-time visibility to scale internationally,” said Achim Schneider, Global Head of Industry Business Unit Retail at SAP.

“Bringing VEJA’s retail stack online required tight coordination across platforms… ensuring seamless integration across all channels and unified management of retail operations,” added Grégory Hermel, CEO for France and Morocco at Syntax.

By adopting the NewStore platform and through the design of a global ecommerce and store omnichannel architecture, VEJA store teams now have access to capabilities that unify online and in-store shopping, including mobile checkout, endless aisle, mixed cart, buy online pick up in-store (BOPIS) and buy online return in-store (BORIS).

“Retailers like VEJA are under constant pressure to adapt while maintaining a consistent customer experience. The NewStore platform makes it easier for brands to expand internationally by delivering a consistent, unified experience across every market they operate in. This launch is a powerful example of how NewStore and SAP can provide the kind of connected foundation retailers need to succeed.”

Michael DeSimone, CEO, NewStore

The brand will also enable NewStore Clienteling, giving its associates direct access to personalised tools that drive deeper customer engagement and generate more revenue through remote selling.