Contentstack has launched Agent OS, a new agentic AI system that allows businesses to move beyond content management towards creating adaptive, context-driven digital experiences.

The CMS company says traditional content management and rules-based personalisation are giving way to one-to-one interactions led by the customer, in a shift it calls the “Context Economy.”

Agent OS pulls together data, content and brand intelligence to create customer-driven experiences that shift fluidly in response to an individual’s historical behaviour, preferences and real-time engagement.

“Context is the most important currency in business,” said Neha Sampat, Founder and CEO of Contentstack. “For decades, marketers have relied on segments, rules and best guesses to engage customers. Agent OS in the Contentstack Edge platform changes that forever.” 

While various automation and AI tools have previously attempted to address the challenge of customer engagement, Agent OS acts as the unified foundation for AI agents and automations, with complete understanding of brand voice and real-time customer insights.

Agents have access to a brand’s content, voice, audience profile and insights to ensure on-brand outputs. Automations remove the need to switch between tools, set up manual workflows and configure repetitive, low-value AI prompts.

Polaris, Contentstack’s interactive co-pilot, will be always-on throughout Contentstack Edge, helping improve productivity and eliminating guesswork for marketing teams.

Unveiled at Contentcon in London yesterday, Agent OS will be available to Contentstack Edge users, including Air France-KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, imminently.