Source: Vinted Group

Second-hand fashion marketplace, Vinted, is launching RE/style, a new TV series that showcases recycled design as the future of fashion.

The six-part series will feature eight emerging fashion designers – from Europe and the UK – competing to create capsule collections and catwalk-ready looks exclusively from second-hand items. The winning collection will be showcased at London Fashion Week and sold exclusively on Vinted.

From October 13, fashion enthusiasts can shop on Vinted for the items used by the wardrobe designers to create the show’s looks . The items will be sold on Oxfam’s Vinted page, with the money raised supporting the charity in the UK.

“With RE/style, we’re making it clear that second-hand isn’t a trend – it’s here to stay now and into the future. This series brings bold creativity and circular fashion to the runway, proving that new style doesn’t have to be based on new items.”

Jessie de la Merced, VP Corporate Affairs, Vinted.

The show, which is co-created with Lion Television Scotland, will premiere on Prime Video in the UK and is Vinted’s first long-form branded content on the platform.

“We really hope the fresh ideas of the young designers featured can inspire more people to explore Vinted and show that everything you need is already out there. Second-hand unlocks endless style options, while being better for the climate and easier on your wallet than buying new,” said de la Merced, who also features as a special judge during the finale.

Hosted by presenter Emma Willis, RE/style features expert judges including Zadrian Smith and Melissa Holdbrook-Akposoe, who was recently announced as a presenter of the new Marks and Spencer YouTube series, Love That, alongside other celebrity guests.

Lisa Hazlehurst, Head of Lion Television Scotland & Executive Producer, commented: “It’s been a joy to work with some of Europe’s brightest emerging fashion designers transforming pre-loved clothes into stunning runway collections. This competition not only showcases creativity and passion but also champions the zeitgeist of circular fashion – out with the new and in with the old.”

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