Superdry, the British clothing company, has rolled out Cegid’s Retail Store Excellence solution – an AI powered operations and task management platform.

Rising employment costs have increased focus on streamlining retail execution with Superdry wanting to improve efficiency, reduce costs and reinforce operational discipline across its expanding UK and international store estate.

“With an ever growing demand on head office teams’ workload, Cegid Retail Store Excellence has saved countless hours and gives us peace of mind that our retail teams have everything they need to operate efficiently, commercially, and safely to meet brand expectations and objectives,” said Liz Packe, Global Corporate Communications Manager at Superdry. 

“More than a task management platform, it’s a trusted operational tool. It helps us do more with less – and do it better,” noted Packe.

Commenting on the partnership Alan Holcroft, UK Managing Director at Cegid, said: “We’re incredibly proud to support Superdry, an iconic British brand known for its style, creativity and international reach. To play a part in helping them drive operational transformation and stay agile in a demanding retail environment is a real privilege. Our mission is to make retail execution easier and more effective and it’s fantastic to see that vision come to life at Superdry.”