Marks & Spencer has aired its first episode of Love That, a weekly series on YouTube that showcases M&S products available for purchase online and in-store, alongside styling advice and tips.

The series is presented by stylist Melissa Holdbrook-Akposoe, whose fashion and lifestyle social accounts have more than 600k followers, alongside Capital Breakfast hosts Jordan North, Siân Welby and Chris Stark. Their radio show has 2.9 million weekly listeners, with the trio boasting a combined Instagram following of more than 1.5 million.

The introductory episode is live now, with new 15-minute episodes being added to M&S’ YouTube channel every Friday, starting 5 September 2025.

M&S says the new channel is part of its push to double-down on broadening its customer appeal and establishing itself as a High Street fashion destination.

“It’s another example of how we’re bringing fresh energy to fashion marketing and experimenting with different channels and formats to connect with new and existing customers. We’re so excited to hear the reaction from customers.”

Sharry Cramond, Marketing Director – Fashion, Home & Beauty, Loyalty and Masterbrand, M&S

The series will be supported by cut-downs of each episode shared on M&S’ social platforms alongside in-store POS to highlight products featured on the show, an editorial hub, prominence on its website and app, and support from M&S’ store social and Insider accounts.  

Hobbycraft TV, the new media platform from the arts and craft retailer, goes live tomorrow, 4 September 2025. Featuring tutorials from crafting experts, it will be fully shoppable, with viewers able to buy materials and products highlighted.