Toshiba Global Commerce Solutions will showcase the latest retail innovations powering personalised buying journeys, operational excellence and advanced retail media capabilities at NRF 2025: Retail’s Big Show Europe.

NRF Europe will debut at Paris Expo Porte de Versailles between 16 – 18 September 2025, and will allow visitors to explore innovation from 480+ technology providers. It will also see senior retail leaders, including Morrisons, Kingfisher and Apple, join over 100 speakers on its content programme, sharing best practice and insight from leading global brands.

“NRF brings together retail leaders and innovators to shape the future of commerce, and it’s exciting to see NRF expand to Europe,” said Andrew McDaniel, MD & SVP Europe at Toshiba Global Commerce Solutions. “Toshiba is proud to be part of this milestone moment.”

Modular and customised solutions

Exhibiting on Booth #G167 (Pavilion 6), Toshiba will highlight its new modular and customised solutions, which use advanced technology, including AI, computer vision and machine learning.

This will feature next generation Point-of-Sale (POS) solutions that create tailored checkout experiences that can adapt and grow to meet retailers’ changing business needs. It will also demo modular self-checkout solutions, powered by AI and computer vision, which feature the latest Loss Prevention technologies to reduce shrink while increasing checkout speed.

“We’re thrilled to showcase how our latest innovations help retailers create smarter, more secure shopping experiences,” McDaniel added. “We’re looking forward to connecting with retailers in Paris to share how we can support their technology journey from the back office to the front of the store.”

Powering retail media

Retailers will also be able to discover Toshiba’s latest software on the stand that supports Retail Media Networks (RMNs), delivering personalised shopping experiences and leveraging AI to accurately measure ROAS, shopper engagement and in-store conversations.

This includes the latest integrated AI innovations with Toshiba’s partner and retail media solution, Catch. Catch AI seamlessly integrates with Toshiba’s ELERA® Commerce Platform to reshape physical retail through real-time personalisation, behavioural insights and in-store retail media.

This integrated solution allows retailers to monetise in-store traffic with high-performing retail media, optimise operations using real-time behavioural data and elevate customer experiences.