Modern British menswear brand, MAUVAIS, has mitigated U.S. tariffs impact with a new integration from Patchworks and ERP, ecommerce and warehousing agency, Cogent2.

The abolition of the U.S. de minimis rule, which came into effect on Friday 29 August 2025, now means UK retailers face U.S. reciprocal tariffs on orders of $800 and under entering the North American market, adding significant additional costs to U.S.-bound parcels.

Seeking to minimise the impact of the trade policy changes on its operations, MAUVAIS used its U.S. entity and adopted a transfer pricing model. This allows goods to be sold to the U.S. subsidiary at a lower transfer price before then being sold on to American customers, meaning duties are calculated and charged at a lower value.

However, this required new system integrations, linking the fashion brand’s Shopify ecommerce platform with Mintsoft’s Warehouse Management System (WMS) and order management system (OMS), quickly and compliantly. Patchworks and Cogent2 delivered the integration in just two-weeks, allowing MAUVAIS to go live with the solution ahead of the changes to U.S. de minimis tariffs coming into effect.

“We needed a solution quickly to keep selling in the U.S. under the new tariff rules,” said Jordan Jones, CEO of Mauvais. “The impact hasn’t gone away – but it’s far less than it could have been.”

“Tariffs and global events can create sudden shocks that leave retailers exposed,” Jim Herbert, CEO of Patchworks, said. “The brands that thrive are those that can move quickly to adjust their systems and pricing.”