Systems integrator for fashion and lifestyle brands, Tradebyte, will partner with ecommerce platform, Shopify, to introduce a new plug-and-play integration, simplifying how brands scale their Direct-To-Consumer (DTC) operations across Europe.

The new Tradebyte x Shopify app cuts development effort and speeds time to market, while providing brands with full control of their ecommerce operations, from their Shopify webstores to over 90 marketplace connections.

The partnership directly addresses the multichannel challenge of system fragmentation, which often leads to disconnected order management and a lack of unified data.

The combined solution will include a proprietary plug-and-play app that replaces complex and costly solutions and requires no development work. It will also help centralise control and streamline operations by allowing retailers to manage inventory, pricing and orders across all their channels, in one unified dashboard.

Real-time stock sync-ing helps ensure omnichannel inventory accuracy to reduce overselling or stockouts, while a strategic marketplace matchmaking feature connects with marketplaces that align with a brand’s commercial potential.

“Our partnership with Tradebyte further empowers fashion and lifestyle brands on Shopify,” Apsara Chidambaram, Shopify’s EMEA Head of Alliances, explained. “It simplifies the complexity of multichannel growth and enables merchants to seamlessly expand their reach while maintaining centralised control of their operations.”

“This integration eliminates the biggest headache in modern ecommerce: fragmented systems that slow down growth and increase costs,” said Tradebyte’s CEO, Matthias Schulte.

“Now, with just one app, brands can manage their entire DTC business, all within a single control room, enabling fashion brands to grow faster, cut technical friction, and reduce time-to-online,” Schulte added.