Performance marketing tech provider, Wunderkind, has launched AI Experiences, a new portfolio of AI-led tools. The solution leverages identity, customer behaviour data and agentic decision-making to deliver hyper-personalised engagement at scale.

Moving beyond traditional solutions built on static rules and manual logic, Wunderkind’s AI Experiences triangulate data with AI decisioning. This determines the best timing and channels for engagement across email and SMS. It also uses affinity modelling to deliver personalised product recommendations, helping retailers drive conversions, expand reach and scale personalisation.

“Marketers are tired of building decision trees only to watch them underperform,” Richard Jones, CRO at Wunderkind, said. “AI Experiences learns and adapts in real time, continuously optimising message timing, sequencing and product recommendations to drive performance without hands-on orchestration.”

By sequencing campaigns based on individual intent, rather than pre-set logic, Wunderkind enables marketers to maximise engagement, revenue and brand loyalty.

Smarter targeting with AI Experiences helps brands identify and engage high-intent shoppers with precision, while dynamic sequencing automatically determines the next-best message and timing. The solution also optimises cross-channel interactions, whilst the intelligent AI-led rules engine eliminates complex build-outs and ongoing campaign maintenance.