Customer journey management solution, TheyDo, more than doubled year-on-year revenues in July 2025. The performance has been driven by strong adoption of its tech among brands, including Dicks Sporting Goods and Lufthansa, as retailers build more AI-led customer centricity into shoppers’ buying journeys.

“Experience is the new currency of growth and our customers are proving that aligning around journeys unlocks real, strategic value,” said Jochem van der Veer, CEO and Co-Founder of TheyDo. “This first half of the year marks a tipping point — from talking about customer-centricity to operationalising it at scale.”

U.S. growth has played a key role in the business’ momentum, alongside a series of platform innovations enabling retailers to add intelligent automation into customer journeys.

These included the launch of Data Hub, a centralised knowledge layer that brings together qualitative research from across the organisation. In addition, TheyDo also unveiled upgrades to its Journey AI feature, which now enables teams to quantify insights, identify next-best actions and track experience impact in real-time.

These capabilities are helping retailers get more value from the data they already have, while giving teams a clearer understanding of what customers need – and how the brand should respond.

Roger Gagnon, Chief Experience Officer at PwC, a TheyDo customer, explained that its AI solutions means it can “surface insights at speed and at scale” resulting in “less time digging through data and more time delivering value,” benefitting both its teams and its end-users.

To support its next phase of growth, TheyDo has appointed Bill Staikos as a strategic advisor. A well-known leader in CX, Staikos brings a wealth of experience spanning both enterprise brands and technology vendors, with a focus on using data to drive better outcomes for customers, employees and the business.