Paul Smith has appointed fashion specialist, Verde Digital, as its SEO agency as the brand looks to attract new customers.
The partnership, which began in July this year, will see Verde Digital deliver both on-page and technical SEO support as part of a broader cross-channel digital strategy.
The agency will focus on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach shoppers beyond those already searching for the Paul Smith brand by name.
“We have set ambitious goals for our SEO growth and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us.”
Hannah Bennett, Head of Digital, Paul Smith.
Joe Hale, founder of Verde Digital, commented: “We’re excited to show how smart, targeted SEO can open up entirely new audiences for such an iconic label, and we’re proud to be part of their next chapter of growth.”
In 2024 Paul Smith announced it had migrated to the specialist fashion platform, Centra, to power its online direct-to-consumer (DTC) and digital wholesale.
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