Hobbycraft, the arts and crafts retailer, has announced the launch of Hobbycraft TV. Each programme on the new media platform, which will feature tutorials from crafting experts, will be fully shoppable, with viewers able to buy materials and products highlighted during the broadcast.
The platform launch was informed by research showing video is a key channel for crafting inspiration – with one in three people using YouTube to learn craft skills.
“The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft. It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”
Alex Willson, CEO, Hobbycraft
The channel will feature daily demonstrations and tutorials on skills including sewing, knitting, baking, papercraft and home décor, led by a roster of expert makers.
“Hobbycraft TV will become a destination for crafters of all abilities to hear from some of the craft industries’ leading makers, showcasing over a hundred leading brands inspiring our viewers to get making,” commented Steven Hubbard, a board advisor for Hobbycraft.
Hobbycraft TV will go live on 4 September airing on Freeview Channel 97 and accessible online at hobbycraft.co.uk/TV. Archive episodes will also be available via the company’s YouTube channel.
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