Maternity and babywear retailer, JoJo Maman Bébé, has extended its circular retail offering, partnering with kidswear marketplace, thelittleloop, to launch its first resale platform, JoJo Reloved.
The exchange programme allows customers to trade-in children’s clothing in return for credit, which can either be used for future online purchases with JoJo or other third-party brand partners.
Rather than having to wait for an item to sell as with other second-hand platforms, customers receive instant estimates when they use the online trade-in tool across JoJo items as well as those from thelittleloop affiliated brands.
Mark Wright, CEO of JoJo Maman Bébé, described JoJo Reloved as “an easy-to-use takeback scheme that benefits our customers,” adding it would “ensure quality JoJo clothes are re-worn and reloved by even more kids.”
“We’ve always known that our customers resell and pass on our clothes when they’re outgrown, so we’re thrilled to introduce this easy platform to ensure that JoJo clothes are cherished, shared and loved by even more kids – JoJo is too good for just one childhood!”
Mark Wright, CEO, JoJo Maman Bébé
“Partnering with JoJo Maman Bébé is an incredible milestone in our mission to make reusing children’s clothing the norm,” Charlotte Morley, CEO of thelittleloop, said.
“We know JoJo clothing is beautifully designed and made to last. So, helping JoJo offer true circularity to their customers, in a way which reduces the burden of pre-loved reselling, feels like a natural step,” Morley added.
Retail Rewired 
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