Freemans, the online department store catering for 40-year-old+ shoppers, has partnered with marketplace specialists, Mirakl, to scale its dropship capabilities and expand its range of third-party bands.
The move is part of an ongoing business transformation – from a legacy catalogue business to a digital pureplay – and will accelerate supplier onboarding and enable new product categories.
The partnership increases the number of products available for shoppers online and enables third-party brands to send stock directly from their own fulfilment facilities.
To date over 70 new brands, including French Connection, Blue Vanilla, Roman Originals, Mountain Warehouse, MenKind and Panda, have been onboarded.
“This partnership with Mirakl represents a further milestone in our digital transformation. Thanks to their proven technology, we can now accelerate the expansion of our product and brand offering across key categories while preserving the premium customer experience that our million customers have expected through the years.”
Susie Calvert, Chief Merchandising Officer, Freemans.
Simon Dyer, RVP EMEA North and VP PreSales EMEA at Mirakl, added: “This partnership highlights the power of simplified dropship operations.”
“With Mirakl’s streamlined supplier onboarding and intuitive management tools, retailers can now scale their partner network without operational complexity. We’re excited to enable Freemans to expand its dropship capabilities,” Dyer added.
Retail Rewired 
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