Patchworks is predicting a rise in the number of online retailers adopting integration-first strategies as they prepare for Black Friday/Cyber Monday (BFCM) and the 2025 Christmas peak trading period.

Last year during BFCM, Patchworks saw a +310% jump in the volume of operations processed via its solution – and it is forecasting the rise could be even greater in 2025, as retailers increasingly turn to iPaaS (integration Platform as a Service) to scale during peak trading periods.

“With consumer behaviour shifting, supply chain pressures persisting and digital teams spread thin, 2025 is the year ecommerce leaders move from firefighting to forward planning – and that begins with integration,” Jim Herbert, CEO of Patchworks, commented.

Its data suggests online brands increasingly want to offer shoppers connected, omnichannel retail experiences – but without the complexities and operational demands that come with managing over-engineered tech stacks.

“Retailers often think peak trading demands a big technology overhaul, but it doesn’t have to,” Herbert added. “What we’re seeing is a shift in mindset. Businesses are getting smarter about using the platforms they’ve already got and connecting them in ways that deliver speed, stability and scale.”

iPaaS helps brands connect commerce platforms, ERPs, warehouse management systems (WMS), marketplaces and third-party apps without interrupting day-to-day trading. This provides the flexibility for retailers to quickly plug in new channels, streamline operations and create better customer experiences requiring full re-platforms.