Frozen food retailer, Farmfoods, will deploy YOOBIC, a leading platform for frontline retail teams, to empower its workforce and supercharge its store operations.

Launched over 60 years ago, Farmfoods has grown from a butcher’s shop in Aberdeen to a network of 300+ stores and four distribution centres across the UK, which focus on offering customers good value frozen foods.

The retailer will use YOOBIC‘s all-in-one platform to digitise store operations, streamline task management and improve communication among its 5,000 colleagues across 340 UK stores. It will also leverage the solution to deliver bite-sized training and e-learning, delivered to colleagues in the flow of work, as well as improving compliance, conducting digital store audits and KPI tracking.

Commenting in a LinkedIn post, CEO & Founder of YOOBIC, Fabrice Haiat, said the move would equip Farmfoods’ colleagues “with the tools to work smarter – from comms to compliance – to power the frontline.”

Earlier this year, Morrisons announced a major partnership with YOOBIC, selecting the solution to power task management and communication for its colleagues across all its UK stores. The rollout will play a central role in driving operational efficiency and enhancing performance across Morrisons’ store network, while empowering store colleagues with the tools to succeed in a fast-paced retail environment.

“We’ve become the partner of choice for the world’s top grocery chains that want to improve efficiency in stores, powering top brands like Lidl, Carrefour, Food Lover’s Market, Pick n Pay,” Haiat commented.