Currys has partnered with Quorso to launch Action AI, a smart platform that helps store teams work more efficiently and saves time by making important data easier for managers to find, understand and act upon.

“This marks a big step forward as we bring AI into the day-to-day running of our stores,” Lindsay Haselhurst, Chief Operating Officer at Currys, said. “The platform is another important investment in our stores, which remain the lifeblood of our business and are loved by our customers.”

The solution unifies information, including sales, footfall, promotions, surveys and customer satisfaction scores, into a single, action-focused dashboard. Using this data, the AI-powered dashboard then prioritises the most impactful tasks, helping store teams focus on the right task, in the right way, at the right time.

This prevents store teams from becoming overwhelmed with too much data, guiding them to the most important tasks, helping enhance employee experience (EX) while delivering improved shopping experiences to customers. The solution will also enable teams to learn from top-performing stores, showcasing what best practice looks like across the estate.

“It cuts through the mountain of data presented to our store managers, supporting targeted commercial actions and freeing up time to focus on what they do best – helping our customers with their tech needs,” Haselhurst added.

“Action AI solves a unique problem which many retailers face: how to get real value out of all data available to them,” said Martin Raper, Head of Operational Excellence at Currys. He added the solution is already helping store leaders “focus on granular opportunities that, at scale, drive sales and improve the customer experience overall.” 

“Quorso is proud to be supporting Currys in bringing to life its vision of helping everyone enjoy amazing technology, it aligns very closely with our own values,” said Ed Skudra, VP EMEA, Quorso. “We look forward to helping its fantastic store colleagues save time, focus on the highest value actions, and boost productivity in their stores.” 

Action AI has launched initially in sixteen Currys’ UK stores, with the estate-wide rollout planned for September.